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September 22nd, 2022

9/22/2022

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We know "how"... do you know "why"?

Ever since the seminal research "Why Brands Grow" was published in the Journal of Advertising Research in Jan/Feb 2002, it's no secret how brands grow. The question really is why would consumers choose your particular brand? Why do they remain customers? Why do they leave? Why would they come back? CEO Analytics brings powerful, advanced and affordable research that will answers those questions for your brand, product or service. With CEO Analytics you will increase retention, improve customer acquisition and increase your revenues.

​Oh, and in case you're wondering...
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Small brands grow by penetration: by getting customers to try them
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Large brands grow through loyalty: by getting customers to buy them again
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Price has a tenuous influence on brand growth. Penetration and loyalty are key
If you'd like a copy of the original paper by Allan Baldinger, Edwar Blair, and Raj Echambadi drop me a line and I'll be thrilled to send it to you. Marcelo Salup, msalup@ceo-analytics.com 
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September 02nd, 2022

9/2/2022

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The wrong question will cost you money

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The post says "what amount would you like to invest?" I answered over $400,000. That's the amount I would LIKE to invest. So the person sends me a "proposal" for $400,000 which, of course, I won't do anything about. The correct question is "what amount are you prepared to invest with me?" In which case the correct answer would be "$0". WHY? "Because I don't know you from Adam and I am not going to send $400,000 your way just like that".
CEO Analytics combines the sophistication of Disassociated Conjoint Analysis with a unique and exclusive survey technique to find the real "WHY" every time.
All with a 200% ROI guarantee or your money back. See more at www.ceo-analytics.com.
Where there's a choice, there's a why... and we cracked the code on why.
​#choice #choices #analytics #ceo #insights #customerinsights #consumerinsights
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    CEO Analytics combines the advanced analytics of Disassociated Conjoint Analysis and proprietary algorithms to discover the "why" behind your customer's decision.

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