We recently filled out a survey...
... by a well-known national grocery chain. Among the questions: “On a scale of 1 to 5, how personable are our cashiers?” Of course we had to give them a solid “5”. The cashiers at that particularly grocery store are great! They are nice people, smile, say “hello” and “thank you”…

Now, ask me, however, how important are those cashiers to you? The answer is a solid “0”.

But somewhere, there is a CMO congratulating himself and saying "... got a solid 5 on the cashiers! High five!" without realizing that his research is misleading him.

Read the rest of the story and learn how CEO Analytics' combination of Disjointed Conjoint Analysis and proprietary algorithms will improve the accuracy of your research, guide you to more effective marketing and increase your customer retention. Email us by clicking here or click on the picture to download our paper.

Four key findings from the Nielsen article "Battle of the Brands: Consumer Disloyalty is Sweeping the Globe:

Only 8% of global consumers are commited to the brands they purchase. Their take: "It's critical for brands and retailers alike... to better understand what these consumers prioritize". We say it is critical to understand what your customer truly love.

If price used to be the most important factor, that's no longer the case. Price promotion as a choice driver is proving to be less important to shoppers. We say, seriously, understand what your customers truly love because price is not the only driver and discounts are costing you a lot!

Brands should allow prospects the opportunity to provide feedback. We say: CEO Analytics combines the power of Disassociated Conjoint Analysis and predictive algorithms so that the feedback you get is 100% unbiased and accurate.

The bottom line in today’s market is that established companies can no longer rely on the heritage of their household names to keep customers coming back for more. With an overwhelming 92% of global consumers stating that they don’t consider themselves brand loyal, the halos above well-known brands are losing their radiance. We say, don't waste any time, email us for a free one-hour no pressure friendly consultation: info@ceo-bi-analytics.com