Will the "new" CMOs find that data is enough?
A recent article in MediaPost stated: The most successful brands will use this data-driven marketing approach to better understand customers and uncover what drives, inspires, motivates and engages them.
May we suggest that instead of trying to uncover all of that, you focus on the one single thing that will drive sales? Love.
If you are the CMO of a medium-to-large organization which deals with hundreds of thousands of transactions in several retail locations, perhaps the data you should be looking at is not what your customers want... but what they LOVE and are willing to spend money on.
So we agree with the same MediaPost article when it says: Shifting consumer expectations have changed the fundamental elements of the modern CMO role to be one that fuses traditional marketing areas — creativity, branding, strategy, etc. — with growing amounts of data.
CEO Analytics combines advanced mathematics and predictive models to unearth what your customers love and are eager to spend money on. Give us a call for a no-pressure, no-hard-sell conversation on how we can make your life easier and your business richer. Email us at firstname.lastname@example.org
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CEO Analytics combines the advanced analytics of Disassociated Conjoint Analysis and proprietary algorithms to discover the "why" behind your customer's decision.