Is your customer research sheer madness?
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WARC reports that “Nearly 90% of consumers have changed their behaviour because of COVID-19” and David Kenny, CEO/chief diversity officer at Nielsen said in a recent presentation at the IAB: “Existing models, he continued, also rely on past behaviour, which may not apply in the new environment. “Patterns are changing so quickly that we can’t rely on those models,”
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CEO Analytics combines the advanced analytics of Disassociated Conjoint Analysis and proprietary algorithms to discover the "why" behind your customer's decision.