If madness is "doing the same thing over and over" and expecting different results...

Is your customer research sheer madness?

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WARC reports that “Nearly 90% of consumers have changed their behaviour because of COVID-19” and David Kenny, CEO/chief diversity officer at Nielsen said in a recent presentation at the IAB: “Existing models, he continued, also rely on past behaviour, which may not apply in the new environment. “Patterns are changing so quickly that we can’t rely on those models,”

Break away from the cycle, drop us a note at info@ceo-bi-analytics.com or fill out the contact form.