Are we forgetting the human dimension?
Normally, we have the highest respect for McKinsey. We are avid readers of their newsletters, quarterly summaries and everything else they fling our way.
But one thing we did not see in this article is "Make the passenger love you".
We often joke that airlines are the one business where customers hate you and you still make money. However, what would happen if a major airlines ever tried to make passengers love them? Can an airline even be loved?
A passenger with a positive emotional connection with the airline will tend to use it more, be happier, not cause any trouble, refer it to friends... everything that will make the airline more profitable. Who knows, even comedians would stop making cliché airline jokes!
So here’s our challenge: CEO Analytics unearths what your customers really love and are eager to pay money for. If you are an airline, call us for a no-hard sell, no-pressure conversation. We’d love to tackle this one and, who knows, maybe you’ll be the first airline these days to be truly loved.
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CEO Analytics combines the advanced analytics of Disassociated Conjoint Analysis and proprietary algorithms to discover the "why" behind your customer's decision.