Give your customers what they love and they will pay you what you want

The CEO Analytics data advantage and how it improves your decision-making.

So… quick quiz:

1. What do you think women 35-44 with kids under 18 at home consider more important when it comes to fast food? “Fast Service” or “Inexpensive Food”?  The answer will surprise you: Speed over Price by 194%.

2. What do you think men 45-54 with NO kids under 18 at home consider more important? “Parking” or “Fast Service”? Again, the answer might surprise you: Parking over Speed by 60%.

And, if you are used to the typical surveys which ask respondents to rank factors from 1 to 5, you are probably used to seeing most of the answers fall between 3.6 and 4.2, meaning a maximum range of 16%.

At CEO Analytics we unearth the assertive percentages that allow you to make intelligent and informed decisions. Or, as we like to say: we unearth what your customers love (and are willing to pay for) so why settle merely for what they want?

We recently completed a brief survey for fast food. Here is a brief example of the kind of information we unearth:

Women with kids under 18 at home:

What women love…
For younger women with kids under 18 at home (35-44), tasty food is more important than anything, but “Convenient Location” is 267% more important than “Inexpensive food”.

​For older (45-54) women with kids under 18 at home, tasty food remains important, but “fast service” edges out “Convenient Location” by 17% and “Inexpensive Food” by 86%.

And how to get them to love you back.
Younger women (35-44) absolutely value a good “BOGO” over everything else. Which stands to reason; they are probably visiting with their kids.

​Older women (45-54) would rather have a smaller discount today over the same discount next week (by almost 20%) and definitely over a free item (by 318%) and even a BOGO (by 49%).

Men with NO kids under 18 at home

What men love…
Younger men (35-44) with no kids at home can’t prioritize: Inexpensive Food and Parking both are important but win over “Convenient Location” by 22% and definitely over “Tasty Food” by 62%.

​Older men (45-54) value “tasty food” a bit more, but still consider “Inexpensive Food” and “Parking” the two most important factors.

And how to get them to love you back.
Younger men (35-44) with no kids at home would rather have a free item over even a discount (by 13%) and definitely won’t plan ahead. A “small discount today” wins over a “large discount next week” by 77%.

​Older (45-54) men definitely want their small discount today over a larger discount next week (by 276%) or even a more generic discount (by 72%)

And how to get them to love you back.
Younger men (35-44) with no kids at home would rather have a free item over even a discount (by 13%) and definitely won’t plan ahead. A “small discount today” wins over a “large discount next week” by 77%.

​Older (45-54) men definitely want their small discount today over a larger discount next week (by 276%) or even a more generic discount (by 72%)

Want to see the entire study? Click here.

Moving forward

Do you know what YOUR customers love? Because at CEO Analytics our promise is simple:

• We increase customer retention
• We decrease customer acquisition costs
• We generate incremental sales
• We increase your revenues by 3% to 7%

And we do all of that in a totally cost-efficient way with a fantastic ROI.

Got 20 minutes? Let’s talk about improving your business. No hard sell, no pressure. Send us an email at info@ceo-bi-analytics.com