Captain Stubing had nothing on us.
From May 1977 to May 1986 America had a weekly date with The Love Boat. Captain Stubing and his crew certainly knew what their passengers loved. And so do we.
If there is one industry where knowing what your customers love vs. what they merely want is important, it is the cruise line industry.
To begin with... you only get one vacation per year. So you spend all your money --and available time-- in that single vacation. If you don't absolutely love it... no way you are going to repeat it next year!
Second, when it comes to massive cruising, there is a perception among people who've taken 2+ cruises that apart from "some details here some details there" most giant cruise lines are interchangeable. So there is the very real danger of creating a commodity from what is an expensive decision. So, yes, most cruise passengers are repeat passengers but not necessarily with the same cruise line.
Finding what your best passengers love about your ships is not only crucial, it is a very cost-effective competitive advantage.
So here’s our challenge: if you are a cruise line, call us for a no-pressure, no-hard sell conversation. We’d love to show you how love will make a difference. Drop us an email at email@example.com
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CEO Analytics combines the advanced analytics of Disassociated Conjoint Analysis and proprietary algorithms to discover the "why" behind your customer's decision.