Is your current research misleading you?

How do you feel about the cashiers in your local grocery store?

If you would like to download the paper click on the picture

We recently filled out a survey...
... by a well-known national grocery chain. Among the questions: “On a scale of 1 to 5, how personable are our cashiers?” Of course we had to give them a solid “5”. The cashiers at that particularly grocery store are great! They are nice people, smile, say “hello” and “thank you”…

Now, ask me, however, how important are those cashiers to you? The answer is a solid “0”.

But somewhere, there is a CMO congratulating himself and saying "... got a solid 5 on the cashiers! High five!" without realizing that his research is misleading him.

Read the rest of the story and learn how CEO Analytics' combination of Disjointed Conjoint Analysis and proprietary algorithms will improve the accuracy of your research, guide you to more effective marketing and increase your customer retention. Email us by clicking here or click on the picture to download our paper.