September 22nd, 2022

We know "how"... do you know "why"?

Ever since the seminal research "Why Brands Grow" was published in the Journal of Advertising Research in Jan/Feb 2002, it's no secret how brands grow. The question really is why would consumers choose your particular brand? Why do they remain customers? Why do they leave? Why would they come back? CEO Analytics brings powerful, advanced and affordable research that will answers those questions for your brand, product or service. With CEO Analytics you will increase retention, improve customer acquisition and increase your revenues.

​Oh, and in case you're wondering...

Small brands grow by penetration: by getting customers to try them

Large brands grow through loyalty: by getting customers to buy them again

Price has a tenuous influence on brand growth. Penetration and loyalty are key

If you'd like a copy of the original paper by Allan Baldinger, Edwar Blair, and Raj Echambadi drop me a line and I'll be thrilled to send it to you. Marcelo Salup, msalup@ceo-analytics.com