You want loyalty? Find out what your consumers truly love. Or get a dog.

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Four key findings from the Nielsen article "Battle of the Brands: Consumer Disloyalty is Sweeping the Globe:

Only 8% of global consumers are commited to the brands they purchase. Their take: "It's critical for brands and retailers alike... to better understand what these consumers prioritize". We say it is critical to understand what your customer truly love.

If price used to be the most important factor, that's no longer the case. Price promotion as a choice driver is proving to be less important to shoppers. We say, seriously, understand what your customers truly love because price is not the only driver and discounts are costing you a lot!

Brands should allow prospects the opportunity to provide feedback. We say: CEO Analytics combines the power of Disassociated Conjoint Analysis and predictive algorithms so that the feedback you get is 100% unbiased and accurate.

The bottom line in today’s market is that established companies can no longer rely on the heritage of their household names to keep customers coming back for more. With an overwhelming 92% of global consumers stating that they don’t consider themselves brand loyal, the halos above well-known brands are losing their radiance. We say, don't waste any time, email us for a free one-hour no pressure friendly consultation: info@ceo-bi-analytics.com