How CEO Analytics destroys survey biases
Common surveys or surveys done by non-professionals have many biases. These are some of the most common biases and how CEO Analytics and its signature Disassociated Conjoint Analysis slider prevents them from happening:
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Order bias: Respondents may be influenced by the order in which questions are presented or answer options are listed. For example, respondents may be more likely to select the first option listed or the option that appears at the top of a list.
Our Signature survey presents choices one by one. There is no order bias. We also present the factors randomly on the right or the left side of the slider to combat even that order bias |
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Response bias: Respondents may provide answers that are not accurate or truthful, often because they want to present themselves in a favorable light or because they feel pressure to respond in a certain way.
Our Signature survey does not ask for any judgement. We only as respondents to what degree one option is more preferable than the other option for them |
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Social desirability bias: Respondents may provide answers that they believe are socially acceptable or desirable, even if those answers do not accurately reflect their true beliefs or behaviors.
Our Signature survey studiously avoids any societal influence on the attributes being analyzed. We just ask a respondent to move a slider in one direction or another. |
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Anchoring bias: Respondents may be influenced by a previous question or response, leading them to provide answers that are anchored to that earlier information.
There is no previous question: every slider is presented individually and in a random sequence, thus, there is no logical before or after |
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Framing bias: The way a question is framed can influence how respondents answer it. For example, asking whether someone is "satisfied" with a product may yield different results than asking whether they are "dissatisfied."
Our Signature slider does not use any terminology that might lead to bias; we only ask respondents to move a slider from one side to another to indicate preference. |
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Confirmation bias: Respondents may interpret questions in a way that confirms their pre-existing beliefs or biases, leading to inaccurate responses.
Our Signature survey does not ask questions in any way that can be interpreted; we only ask the respondent to move a slider to one side or another. |
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Halo effect bias: Respondents may judge a particular aspect of a product, service or individual based on their overall impression of it or them.
Our Signature survey presents attributes as either single words or short 3-4 word phrases, there is no a priory overall impression. Respondents are not told what they are answering, they are just asked to move a slider. |
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Pleasing bias: Respondents may give socially desirable answers, rather than their true opinions, to avoid appearing in a negative light or to please the surveyor.
We are 100% cloud-based, there is no surveyor. |
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Acquiescence bias: Respondents may agree with all questions or statements, regardless of their true opinions, to avoid disagreement or confrontation.
Our Signature survey has no questions, phrases or statements that ask for an agreement, disagreement of set-scale evaluation. There are no agreements. No confrontations. There is just a slider that is moved towards one side or another |
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Where there’s a choice, there’s a why. Discovering that why will allow you to create better messaging, more effective promotions, and even test new products and features at a fraction of the cost.
We cracked the code on why. Want to know more? msalup@ceo-analytics.com +1-305-215-7229 |