Research shows that it is 5X more expensive to acquire a new customer than to retain an existing one.
• To be profitable, you need to retain customers • Make sure they buy again • That they buy more profitable products • Then buy again • Then buy more often • You need to cross sell • You need to upsell • You need to increase loyalty • You need to know why • You need CEO Analytics • 

CEO will increase loyalty, retention and revenues

Sales data is behavioral. It tells you what happened, but won't tell you why it happened

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With CEO, you can increase customer retention, loyalty and revenues...

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... predict successful product and service features...

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,,, and predict the results of marketing and promotional activities by segment

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CEO Analytics is an attitudinal research company
We combine the sophisticated methodology of Disassociated Conjoint Analysis with proprietary algorithms to unearth real, unvarnished consumer drivers.

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Benefits

• Actionable business intelligence to increase customer loyalty, retention, Lifetime Value, and revenues
• Determine which promotional activities will have a greater return
• Determine which creative messaging will have the greatest impact
• Determine which product or service features will be most attractive by segment
  

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Two other key differences

• Accurate: We “talk” to many real people. We uncover the real "why"
• 100% Risk-Free: we will deliver a 200% ROI or return you your fee

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Understand the "why" and you can change the "what"
(and the "when", and the "how much", and the "how often"...)

See a sample survey

Download PDF Summary

We are easy to work with: our work flow is non-disruptive and
​integrates seamlessly ​and easily with your team

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Initial Meeting
• Establish objectives
• Determine KPIs
• Deliverables

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Survey Creation
• CEO creates and tests survey

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Survey Publishing
• CEO creates and delivers link to cloud-based survey
• CEO works with your team to publish the link in all consumer touchpoints

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Data Collection
• CEO collects data
• CEO applies algorithms, processes and analyzes the data
• CEO creates dashboard

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Client Presentation
• Dashboard is presented
• Preliminary findings
• Team is trained to use the dashboard

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CEO Analytics:

• Minimum involvement, effort and time spent by your team: we do all the work
• Triple-randomized for total accuracy and bias elimination
• No sample bias; published across all of your customers' touchpoints
• The only industry money-back guarantee: we will deliver a 200% ROI or we will return you your fee
  

See a sample survey

Experience a Real Survey (2 min)

There is nothing standard about what we do;
​it's all geared towards solving your problem

A lot of people ask us "what does the survey look like?", others want to know how we avoid all content and position biases. Well... take a brief survey. It takes 2 minutes and you'll get the CEO experience. Our survey is triple randomized and questions are served one by one to avoid any content and/or placement bias.  Take the survey - click on the picture

​With Political GPS we introduced the first 4-dimensional Interactive Dynamic Scatter graph which shows for different combinations (e.g., age, gender) the differences or similarities of political parties in two axes which could be defined on the fly

​With ¡HOLA!TV we not only predicted with a 70%-80% accuracy the programming and genres their audience would want to see, but discovered a totally unmeasured young audience in some of their programs

​Brittany helps people get rid of stress and compulsive eating. We helped Brittany identify the key differences between active and lapsed customers so she could bring them back

Truly customized insight solutions for your business

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Fast Food Franchise Groups

• Customize marketing and promotional activities by customer segment
• Understand what drives each customer segment to your store
• Fine tune your product mix
• Predict what products and promotions will be most successful

Car dealerships

• Drive customers to your profitable service centers
• Create a custom sales script for your sales force to improve closings
• Understand and improve each segment's customer experience to improve sales

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Hotels & Resorts

• Improve customer experience, reviews and referrals by segment
• Create marketing and promotional activities that preserve your bottom line
• Drive guests to profitable services
• Improve your advertising messages

Gyms, Spas

• Drive guests to profitable services and products
• Increase customer retention and Lifetime Value of each guest segment
• Create premium products and services
• Maximize space use

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Content Producers

• Predict the genres and programming that you audience will want to watch
• Determine which segments, or characters or storylines your audience will want to follow
  
• Increase Average Time Spent and Cume
  

100% Online Stores

• Understand why your customers make decisions
• Predict successful marketing and promotional actions without costly testing
  
• Figure out which products your customers will want to buy and at what price

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Automotive Service Center

• Increase customer satisfaction and return visits
• Improve your upsell and cross-sell
• Develop new products or services
• Predict what promotions or marketing actions will be most successful

Health Maintenance Org.

• Understand which services are valued or not by your clients
• Improve customer experience
• Improve peace of mind of the person recommending
• Predict which services or features will attract more clients

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If your business...

• Touches hundreds or even thousands of customers per day whether in one or several locations
• Needs to increase retention, reduce churn, cross-sell, upsell or needs to strengthen its brand equity

We will help you uearth the real drivers that will improve your customers' loyalty and increase your revenues

We are so sure we're right for you that we offer a 200% Guarantee:
We will deliver a 200% ROI on your investment or return you your fee

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So you're doing traditional research? 

            Focus Groups

• You feed pizza and talk to 10 people who sit around a table for 2 hours
• Then you make decisions
• No real statistically representative sample

           Traditional Scales of 1-5

• All of the questions are presented at the same time
• Creates huge content bias
• Scoring tends to always fall around 3.5, so no real intelligence
• Does not measure the relevance of the factor

            Sales Data

• Undoubtedly important
• But it looks only at the behavior of your customers
• Answers the what but not the why

Download PDF Summary

CEO - Disassociated Conjoint Analysis

• Statistically-significant sample of real customers
• Talk to real people: customers and prospects
• Triple randomization for utmost accuracy and bias elimination
• Present questions one by one to avoid content and placement bias
• Measure both value and relevance
• Find out why
• Real business intelligence, not mere data
• Complete SaaS delivery

Understand the why and you can change the what

Download PDF Summary