If your business has competitors, your customers have choices.
Begin with your customers' why
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Sales data can only tell you what, where and how much. But it can't tell you why your customers make decisions
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CEO helps you accurately understand why your customer prefers your brand, product or service... or not
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CEO will improve customer acquisition, decrease churn, strengthen loyalty, increase customer retention, and the Lifetime Value (LTV) of your customers
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✅ Understand preference and relevance ✅ Test product features inexpensively ✅ Design better promotions and marketing actions
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We unearth affordable actionable and powerful customer insights with a combination of a sophisticated survey methodology, the accuracy of Disassociated Conjoint Analysis and proprietary algorithms
Flexible and powerful approaches to address a wide range of business problems
Click on the picture to navigate to the dashboard
With Political GPS we introduced the first 4-dimensional Interactive Dynamic Scatter graph which shows four different combinations (e.g., age, gender) the differences or similarities of political parties in two axes which could be defined on the fly
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With ¡HOLA!TV we not only predicted with a 70%-80% accuracy the programming and genres their audience would want to see, but discovered a totally unmeasured young audience in some of their programs
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Brittany Watkins helps people get rid of stress and compulsive eating. We helped Brittany identify the key differences between active and lapsed customers so she could bring them back
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A lot of people ask us "what does the survey look like?", others want to know how we avoid all content and position biases. Well... take a brief survey. It takes 2 minutes and you'll get the CEO experience. Our survey is triple randomized and questions are served one by one to avoid any content and/or placement bias.
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You'll find it easy to work with us
Initial Meeting
• Establish objectives • Determine KPIs • Deliverables |
Survey Creation
• CEO creates and tests survey |
Survey Publishing
• CEO creates and delivers link to cloud-based survey • Works with your team to publish the link in all consumer touchpoints |
Data Collection
• CEO collects data • Apply algorithms, processes and analyzes the data • Creates dashboard |
Client Presentation
• Dashboard is presented • Preliminary findings • Team is trained to use the dashboard |
CEO Analytics:
✓ Accurate, powerful, actionable consumer insights that tell you why
✓ Minimum involvement, effort and time spent by your team: we do all the work
✓ Triple-randomized for total accuracy and bias elimination
✓ No sample bias; published across all of your customers' touchpoints
✓ The only industry money-back guarantee: we will deliver 200% ROI or we will return you your fee
✓ Accurate, powerful, actionable consumer insights that tell you why
✓ Minimum involvement, effort and time spent by your team: we do all the work
✓ Triple-randomized for total accuracy and bias elimination
✓ No sample bias; published across all of your customers' touchpoints
✓ The only industry money-back guarantee: we will deliver 200% ROI or we will return you your fee