Where there's
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If your business has competitors or is
Sales data is only behavioral. It tells you what happened, but won't tell you why it happened
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With CEO, you can improve acquisitions, increase customer retention, loyalty and revenues...
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,,,predict the results of marketing and promotional activities by customer segment...
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...and predict successful product and service features
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If you know why you can affect the what, where, how many and for how much
Improve your business with CEO Analytics
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We uncover the why: CEO Analytics is an attitudinal research company. We combine the sophisticated methodology of Disassociated Conjoint Analysis, with advanced survey technology and proprietary algorithms to unearth real, unvarnished, consumer drivers.
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Benefits that improve every aspect of your business:
✔️ Actionable business intelligence to improve acquisition, increase customer loyalty and retention, lifetime value and revenues ✔️ Determine which promotional activities will have a better return ✔️ Determine which creative message will have the greatest impact ✔️ Determine which product or service feature will be the most attractive for each segment |
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Three key differences:
✔️ Accurate: we talk to many people, so our findings are statistically significant ✔️ Triple randomized for totally unbiased results ✔️ 100% risk-free: we will deliver a 200% ROI or return you your fee |
Non-disruptive process that integrates easily and seamless with your team
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Initial meeting:
- Establish objectives - Determine KPIs - Deliverables |
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Survey: CEO creates and tests the survey
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Survey publishing:
- CEO creates and delivers link to cloud-based survey - CEO works with your team to publish the link in all consumer touchpoints |
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Data collection:
- CEO collects data - CEO applies algorithms, processes and analyzes the data - CEO creates dashboard |
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Client presentation:
- Dashboard is presented - Preliminary findings - Team is trained to use the dashboard |
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Flexible and powerful approach to address a wide range of business problems
With Political GPS we introduced the first 4-dimensional Interactive Dynamic Scatter graph which shows for different combinations (e.g., age, gender) the differences or similarities of political parties in two axes which could be defined on the fly
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With ¡HOLA!TV we not only predicted with a 70%-80% accuracy the programming and genres their audience would want to see, but discovered a totally unmeasured young audience in some of their programs
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Brittany Watkins helps people get rid of stress and compulsive eating. We helped Brittany identify the key differences between active and lapsed customers so she could bring them back
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A lot of people ask us "what does the survey look like?", others want to know how we avoid all content and position biases. Well... take a brief survey. It takes 2 minutes and you'll get the CEO experience. Our survey is triple randomized and questions are served one by one to avoid any content and/or placement bias. Take the survey - click on the picture
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CEO Analytics:
✓ Accurate, powerful, actionable consumer insights that tell you why
✓ Minimum involvement, effort and time spent by your team: we do all the work
✓ Triple-randomized for total accuracy and bias elimination
✓ No sample bias; published across all of your customers' touchpoints
✓ The only industry money-back guarantee: we will deliver 200% ROI or we will return you your fee
✓ Accurate, powerful, actionable consumer insights that tell you why
✓ Minimum involvement, effort and time spent by your team: we do all the work
✓ Triple-randomized for total accuracy and bias elimination
✓ No sample bias; published across all of your customers' touchpoints
✓ The only industry money-back guarantee: we will deliver 200% ROI or we will return you your fee