Retaining Lapsed Customers
For this client, a weight loss program, we identified not only the three main factors that people consider when evaluating any weight loss program (permanent results, happiness about oneself and cost) but also the real drivers between active (paying) and lapsed customers.
The creative team could then develop win-back campaigns for lapsed customers that would stress how this particular tapping methodology addressed the other key points:
• Fits into the person's lifestyle easily
• Uses the power of the mind, no drugs, weird foods or counting points
• Achieved fast results